Museum Juventus Torino

The concept for the museum shows the significance of passion for a club and what it produces. The mix of emotion and nostalgia is narrated by club-people on the basis of memories, souvenirs and images. In different rooms the sublime of football is magnified as an emotional experience.

Client Juventus Football Club Spa
Team Benedetto Camerana Vincent Jeanson Dedalo Architettura Imagine Sandro Volpi
Area 2.200 m2